Culture and Achievement.
The Story Behind OLF
What if building extraordinary outdoor living spaces didn’t require decades of trial, error, and hard lessons?
That’s the promise of OLF (Outdoor Living Foundations)—a system born from more than 30 years of innovation, experimentation, and pushing the limits of design. OLF takes the hard-earned lessons from projects that most builders only dream about—and puts them into a streamlined, plug-and-play system anyone can use to build with confidence, speed, and profit.
I didn’t arrive here by chance. My first company, Naturescapes: Habitats, built rock structures and water features for homes, zoos, and aquariums. Later, I ran one of the most material-diverse decorative precast companies in the country, JM Lifestyles. Along the way, we tackled projects that seemed impossible: a 120-foot rock structure with an 80-foot slide and grotto complex in a private home, a 10-mile fiber optic installation lighting up Hoboken’s Lackawanna Terminal, and even transforming massive saltwater tanks from the Rainforest Café into a custom residential aquarium.
These were achievements—but more importantly, they shaped a culture. Every project meant risk, pressure, and the possibility of failure. And yet, that environment built habits of resilience, innovation, and teamwork. Failure wasn’t the end; it was part of learning. That culture pushed people (myself included) to achieve more than they thought possible. Many of those who worked with me went on to build successful companies of their own, forged in that same fire.
OLF is the distilled essence of that culture and achievement.
Outdoor living is complex—it’s essentially building a house outdoors, with all the same expectations but unique challenges. After decades of trial and error, we designed systems that make it easier: simple to design, simple to cost, and simple to build—yet endlessly adaptable. OLF means you don’t have to pay your tuition in failure and frustration. You can build with the confidence of masonry construction and the profit of a streamlined process.
And in today’s world—where labor shortages and fading skill sets make business harder than ever—culture matters. Systems matter. With OLF, you get both. The tools to succeed, and the mindset to keep achieving.
Because achievement isn’t about showing off. It’s about building something that lasts, something that works, and something that makes you money. That’s the culture OLF was built on—and it’s the one we share with you.
